I help hotels and restaurants across Europe get more from their social media and understand what their website data is actually telling them so they can make better marketing decisions and grow direct bookings. I start every engagement with a conversation. Then I look at your analytics and your social presence.
Marketing Technology Automation – “Set it and forget it” is a myth
I specialize in auditing your current stack and implementing smart, behavior-based workflows that turn cold leads into loyal fans. Whether you are looking to optimize your CRM, automate your email journeys, or sync your entire SaaS ecosystem, I provide the technical expertise to make your tools talk to each other.
01
Social Media Strategy
I help you figure out what to post, when to post it, and whether it is actually reaching the right people. We will focus on Facebook, the platform where I have the deepest experience and the strongest track record in hospitality, and build an approach you can realistically maintain. From Reels and visual storytelling to targeted advertising and campaign planning, I work with you hands-on to turn social media from a time sink into a booking channel.
Facebook campaign planning, content calendars, ad targeting, Reels and visual content guidance, performance review, multi-market strategy (NL, Nordics, DE, FR, ES)
02
Analytics Audit & Setup
Your Google Analytics 4 should tell you where your visitors come from, what content drives engagement, and where you are losing people. Most hospitality websites have GA4 poorly configured or not configured at all, which means you are flying blind. I audit your current setup, fix what is broken, set up the tracking that matters, and build simple reporting so you can see what is working without needing a technical background.
GA4 audit, event and conversion tracking, Matomo setup, monthly performance reports, plain-language recommendations
These two services work best together. Your social media efforts generate traffic and engagement. Your analytics tell you which of those efforts are actually leading to bookings, inquiries, and returning visitors. That feedback loop is where the real value lives, and it is what I help you build and maintain over time.
Marketing is not a one-off project
The best results come from working together consistently, reviewing what is happening, adjusting course, and building on what works month after month. That is why I work primarily on retainer, as your ongoing marketing partner rather than a one-time consultant.
We start with an initial assessment to understand your situation and set goals. From there, I work alongside you and your team at a pace that fits your business.
Initial Assessment
A thorough review of your social media presence, analytics setup, and competitive landscape, with a clear action plan and prioritized recommendations. One-time · 2–3 weeks.
Monthly Retainer
Ongoing social media guidance, campaign support, analytics review, and a monthly sit-down to discuss what is working and what to try next. Ongoing · half-day to two days per month.
Why Me
I have built this myself
I created and grew EuropeZigZag.com, a European travel platform where I managed editorial strategy, audience engagement, and analytics across multiple markets. With 15+ years in IT, including analytics platforms, data analysis, and performance engineering, I bridge the worlds of technology with media.
Market fluency
I understand how travelers from the Netherlands, Nordics, Germany, and France, discover and choose hospitality, and how the social platforms they use differ by market. I bring a level of technical depth that most marketing consultants do not have.
