Category: Commentary
-
Two marketing bottlenecks sending your hotel direct bookings to your competitors
Members-only content. For General Managers and Revenue Managers of 3-4 Star Hotels.
-
Navigating Amsterdam’s hotel market in 2026: Why visual marketing matters more than ever
The numbers tell a sobering story. Amsterdam’s hotel market has been bleeding average daily rates (ADR) for over a year, with three-quarters of properties dropping prices month after month through 2025. Now, with a VAT increase from 9% to 21% looming in January 2026, the pressure is about to intensify significantly. But here’s what the…